imc - marketing & consult gmbh


A good brochure visualises with few words and a lot of spirit what you do and think or what difference your products can make. The interplay between the conception of the content and the imagery which goes with it is decisive in determining what image is “created” in the eye of the beholder.

At the beginning there is always an intensive conversation with the client in order to crystallise the the respective core areas of expertise, objectives and visions. The actual brain work comes in the next step: the development of the design concept with the core messages in the brochure followed by the writing of the text. The shorter the texts, the more succinct the formulation must be and the more important it is to hit the right “tone”.

During the designing we develop ideas which Corporate Design correspond with your existing corporate design or we would also be happy to surprise you with fresh, new designs. We put great emphasis on technically correct implementation and of course we also coordinate the production with the printers.