Even if many people search for production information on the internet these days, printed catalogues still have an important function: they are a sales aid, a reference text, and a source of turnover in one.
When working on a catalogue the analysis of the existing data pool is an important initial requirement. Pictures in different formats and colour ranges have to be synchronised, texts have to be sifted through, and, if appropriate, price information has to be sorted.
The catalogue layout is the next important point. The design of the product pages must be so flexible that deviations in the content can also be illustrated without destroying the overall impression.