imc - marketing & consult gmbh



Merchandising – sales promotion

Merchandising is a broad term in the advertising industry. The use of familiar image mediums for products is one version which can definitely lead to record turnover with Knut polar bears and Vettel caps.

In the B2C environment merchandising mainly means sales promotions, that is to say schemes at the point of sale (POS), displays and stand-up displays. We would be happy to design and produce these for you.

Under the term sales promotion we also include all products which in literal terms “promote sales”. This means high quality advertising material, whereby the design requirement goes far beyond the overprint or engraving of a logo. Packaging also offers a space and a surface to convey your advertising message.