imc - marketing & consult gmbh

Keyword/ranking analyses

Based upon keywords and keyword phrases, we undertake a ranking analysis for your website– checking the position within the search engine’s hit list – with the aid of a tool. In this way we find out for you:

  1. Where your website is placed with the most important keywords in the important search engines
  2. Who the most important competitors are (top positions) and
  3. How the most important competitors known to you are positioned.

If required, we can included the most important sub-pages in the analysis, which for you want to have a good placement.

With the aid of the results of the ranking analysis, together with you we will determine where to go next. It does not always make sense to optimise a website according to the search terms where the competition is very strong. With the ranking analysis it is far more about determining with which keywords the competition can still be overtaken without the costs for optimisation exploding.

The ranking analysis should be regularly repeated. In this way, we can both see how your website has developed and what optimisation potential it still has. We will send you the reports as PDF files.
In this way, you will always have an overview of the success of our work.

What has to be considered in regard to search engine optimisation?

As far as the ranking factors go, opinions are divided. There are only a few verified statements, therefore feeling and experience count even more.

Basically, the difference is between on page and off page ranking factors.

With on page ranking factors it is a matter of criteria which the website itself has to fulfil.

With off page ranking factors it is a matter of criteria which the websites have to fulfil in their context.

Factors: behind this term are the most important criteria, by which is meant those which have a positive or negative effect on the ranking of a page with the search engines, especially with Google.

Which factors play a decisive role?

Trust refers to the trustworthiness of a website. A website receives trust when it is linked to other websites generally considered by others as trustworthy (for example news websites, Wikipedia). The more “trusted” links, the more trustworthy you are. If a website is mentioned many times as a reference for a particular topic, then it is considered as an authority.

It is very difficult to influence the trust rank of a domain. So that an internet presence is continually upgraded in terms of trustworthiness, new and good content is continually needed.

The age of a domain, the traffic (visitor numbers) and the CTR (click through rate) also affect the ranking of a page. The latter provides information on how many visitors a website can generate directly via the hit lists.

The discussions on the most important ranking factors are unending, especially as Google and other search engines are continually revising the algorithms by which the websites are ranked. Despite this, search engine optimisation is not just speculative. There are factors which can demonstrably improve the ranking of a website.