imc - marketing & consult gmbh

Monitoring tools

Possibilities for monitoring success

The internet makes boring projections regarding the success or failure of an advertising campaign superfluous. Tracking tools allow the user to follow the user from the first click on a piece of advertising (Google Adwords, affiliate campaigns, newsletters, etc.) through to the action which is actually carried out – such as the sending of an order or contact form.

We offer numerous opportunities for monitoring success for different marketing measures, such as:

  • Google Analytics
  • Webalizer statistics
  • Tracking-Tools
  • and many more

Through the data which has been collected you will find out how long a user has spent on a particular page and which page, which pages he/she visits, and which keywords they have entered. This allows you to have an detailed overview of your advertising campaign and its effectiveness. In this way, you can better plan your advertising budget and achieve a greater turnover through functioning advertising measures.

We will gladly advise you on the planning, implementation and monitoring of your internet marketing measures. Simply contact us and make an consultation without commitment.

From logfile to internet statistics

A logfile is an automatically created record which contains all the actions of the use on the webserver, for example: who (IP address) came and when, from where (search engine or internet site) and what they searched for (keyword).

Taking the logfile as a basis, certain programmes can create statistical evaluations which, among other things, provide information on:

  • number of visitors (monthly history)
  • pages accessed according to frequency
  • referrer (where the visitors came from)
  • entry and exit times
  • length of stay
  • frequncy of visits from search engines
  • keywords used
  • domains/ visitors’ countries

In this way, you can judge whether you are addressing your visitors, and obtain a overview of with which keywords your products and services are searched for.

If you would like to know more about advertising success monitoring, you are welcome to get in contact with us. We will support you in your internet marketing concept with our know how.