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Social media marketing

What benefits does social media bring to your company?

Social media describes internet services which allow the user to exchange with other others and design collective content. Social Media Marketing (SMM) refers to marketing measures by companies which are involved in social networks in order to achieve aims such as:

  • Increasing awareness
  • Improving customer communication
  • Increasing sales
  • Expanding the target group
Which companies is Social Media Marketing suitable for?

At the beginning large corporations such as Coca Cola were involved in the area of Social Media Marketing. Today, platforms such as Facebook and Twitter are very popular with small and medium sized businesses. This is because only a noticeably small budget is required as compared to other marketing measures such as advertisement activation. The potential customer is not only addressed, but has the opportunity to provide feedback. An interactive communication between businesses and users can take place and one which creates trust and increases product sales.

Which tools are used is heavily dependent upon the experience of the social marketing managers. The graphic on the right (source: Social Media Examiner) shows the most popular platforms.