imc - marketing & consult gmbh

CMS systems

Why do you need a Content Management Systems?

With the aid of a Content Management Systems (CMS) it is possible to integrate editorial content without being a specialist in the area of HTML construction.

Have it designed once and manage it yourself
Inserting the content of the website yourself is worthwhile when, for example, you have seasonal offers or want to occasionally publish news on your website.

For you this means you have the web presence designed once and you can then manage it yourself at any time with the aid of the CMS content (pictures, texts, tables, files). You are the editor of your own web presence. The project begins as usual with a layout process and a master template is then created. However, static pages are not then created, but the master template and the CMS are functionally connected with each other. The CMS combines the system and the content into a finished website. You will receive the necessary training and application documents. You do not need any HTML knowledge and you do not need to give instructions to the internet agency each time you want to make small changes.

In standard Content Management Systems all the pages of the web presence are administered dynamically. This means that in general there are no longer any static (fixed) pages which can only be altered by the internet agency. You have the possibility of altering all of the areas of text within the website.

For example, we utilise the following as Content Management Systems:

  • Typo3
  • Joomla
  • WordPress

The advantages of an open source CMS
Design and content are saved separately from each other. By assigning user rights you can determine who can makes changes to the content and to what extent. The system functions with every web browser. You can manage your content from any place you like. No HTML knowledge is required.

The contents are stored centrally in a database and can made available for different media (web browser, mobile telephone/WAP, PDA and print) in an attractive format and in any part you choose. Good, complex Content Management Systems, such as Typo3, for example, support user-dependent additions to an almost unlimited extent. You are not restricted in terms of the content and you can add a shop, forum etc. to your web presence at any time. In addition, different language versions can be easily created and managed. CMS systems are worthwhile in particular for extensive websites, because it is not necessary to create all of the pages again when changing the layout.

The disadvantages of an open source CMS
Content Management Systems demand a higher degree of effort to set up than a simple static website. The editors must participate in training and induction for the system, depending on the complexity of the CMS.
The CMS displays content only in pre-set layouts/templates. Programmers are required for the design of new presentation variations. For cost reasons, Content Management Systems are less suitable for internet presences where many pages need to have different layouts.

In some cases it is not worthwhile setting up a standard CMS, as only small areas of the website need to be continually managed. This might be an appointments calendar or a news page, for example.

For such cases we offer individual Content Management Systems. They can be integrated into static websites. The updating of these systems does not require any training, as they are managed via standard forms.

The advantages of an individual CMS
You will receive a system precisely tailored to your needs. Training is not generally necessary.
HTML knowledge is also not necessary in this case. The system can also be managed via a browser, independent of your location.
The individual CMS is maintained and continually developed further by us.

The disadvantages of an individual CMS
The ability of the client to make alterations is limited to the functions and areas selected in advance.